TRADE GUARD developed an online supplier portal for real-time updates

In our opinion, two factors are important to generate an increase in volumes. First, we aim to ensure that confectionery multinationals use the full potential of their regular sales channels while we look into the options for less common retail channels. Our goal is to set up new retail channels without disrupting the existing ones. Trade Guard responds to the human tendency of impulse buying.

As a retail company, we need to be fully aware of market trends and developments. Knowledge of the volumes and margins concerned is vital, as well as of developments in turnaround time. At Trade Guard, we work with an Enterprise Resource Planning (ERP) system which can report all the relevant data in real-time. Our ERP system also includes a personalised module where all data relating to purchases and sales of standard and discount product batches can be registered.